Youth Brand Progress

Young people are at the heart of our community, and as part of the Shire’s Youth Strategy, we are committed to ensuring they feel seen, hear and valued.

"We want young people to feel a sense of belonging to their town, be empowered to engage in opportunities, and be supported by a connected and caring community."

To bring this vision to life, we’re launching a dedicated youth brand - designed by young people, for young people. Over the past few months, we’ve worked alongside schools, youth centres and the wider community to develop something vibrant, modern, inclusive and authentic.

Through workshops, voting and creative input, we’ve built a brand that reflects:

A sense of belonging

The chance to get actively involved

The opportunity to share ideas and learn from others

The votes are in, and the youth have spoken…

Stay tuned for exciting updates as we progress this exciting new venture for our youth, by our youth.