The Shire of Ashburton serves communities across a vast region in the Pilbara, Western Australia. This region is renowned for its mining, agriculture and fishing, and for its rugged, ancient landscape and historical importance.
The history of the Pilbara dates back as far as 40,000 years. Over 700 historic Aboriginal archaeological sites have been found in the Pilbara, as well as over 10,000 rock engravings.
The main centres of population are the administrative centre of Tom Price and the towns of Onslow, Pannawonica and Paraburdoo. The Shire also encompasses the Aboriginal communities of Bindi Bindi, Wakathuni, Bellary, Youngaleena and Ngurawaana.
Opportunity to Community
At the Shire of Ashburton, we provide core Council services and work with mining and other resources companies to create liveable townships.
Our vision is to embrace our unique Pilbara environment and lifestyle, by developing vibrant, active and connected communities.
As community members ourselves, we believe that social values are worth fighting for, and that everyone deserves to share in the richness created from where we choose to invest, live and visit.
We are dedicated to driving and delivering ‘opportunity to community.’
Our Council Crest
Our original Council Crest was bordered with the Sturt Pea. When the Shire was renamed to Ashburton, the Council changed the design of the Crest by replacing the Sturt Pea with the Ashburton Pea, which is native to the Ashburton area.
Fe symbol – The elemental symbol for iron, which is mined in Tom Price, Paraburdoo and Pannawonica.
Cattle and sheep – Represent the stations and pastoral land located within the Shire.
Railway – Symbolises the expansion of the land due to the iron ore industry.
Ship – Refers to the bulk carriers that transport the iron ore to overseas markets.
Fish – Depicts the mullet, which translates to ‘Pilbara’ in local Aboriginal dialects.
At the Shire of Ashburton, our Community Development team works across Arts, Youth, Programs & Events, and Club & Group Development to build vibrant, connected and resilient communities.
In line with the Shire’s Strategic Community Plan and the My Pilbara Home Strategy, we’re committed to creating inclusive opportunities that celebrate our people, strengthen local identity, and enhance the wellbeing of everyone who calls the Ashburton region home. From supporting young people and community groups to delivering programs and events that bring residents together, we’re helping our communities thrive — now and into the future.
The Shire of Ashburton's Environmental Health department is responsible for the assessment and management of risks to public health, safety and well-being, with the aim to create and maintain environments which promote good public health.
To discuss an Environmental health issue please contact (08) 9188 4444 or email health@ashburton.wa.gov.au
The Shire of Ashburton's Rangers are based in Tom Price, Paraburdoo and Onslow.
Our Ranger Services team is responsible for enforcing the following legislation as Municipal Law Enforcement Officers:
Dog Act 1976, Cat Act 2011 and associated local laws
Litter Act 1979
Control of Vehicles (Off Road Areas) Act 1978
Local Government Act 1995 (in relation to vehicle offences)
Bush Fires Act 1954
Local Government (Miscellaneous Provisions) Act 1960
Various Local Laws of the Shire of Ashburton
Contacting Shire RangersRanger Services are available between 8:00am and 4:30pm, Monday to Friday. On weekends and public holidays, Rangers may respond when available and to emergency situations only. The Shire's after-hours monitoring service will assess calls and take appropriate action.
To report a situation, please call (08) 9188 4444.
Emergency situations may include:
Dog attack
Injured animal where no other service is available and it presents a public safety risk
Dog contained and requiring immediate removal due to safety risk
Reports not classified as an emergency by the Shire Ranger will be actioned on the next business day.
Please be advised that Shire offices are closed from 4pm, Friday 19 December 2025 and will reopen at 9am, Monday 5 January 2026. For urgent enquiries, please call (08) 9188 4444 and chat to our after-hours call centre.
Published on Friday, 12 December 2025 at 2:53PM
The Shire of Ashburton has endorsed the 2025–2030 Strategic Tourism Branding, Communications and Marketing Plan, marking a significant milestone in strengthening the region’s identity and elevating its tourism presence across Western Australia and beyond. Aligned with our 2024–2028 Economic Development Strategy, this Plan focuses on growing culture and tourism to support thriving communities, long-term sustainability, and prosperity. It outlines a clear five-year approach to elevating the Visit Ashburton brand, responsibly promoting our natural assets, events and experiences, and positioning Ashburton as a must visit destination. President Audra Smith said the new Plan sets a clear and ambitious direction for the next five years. “Our communities across Onslow, Paraburdoo, Tom Price and Pannawonica represent one of the most diverse and remarkable regions in the Pilbara. From the coastal beauty of the Mackerel Islands to the dramatic landscapes of Karijini and Millstream Chichester National Parks, and the sweeping Hamersley Range, Ashburton offers a truly iconic Reef to Range experience. “This Strategy also reinforces our dedication to open, transparent, and meaningful communication with our partners and communities. We understand that building trust and fostering participation is essential to achieving our long-term vision. Through this Plan, we aim to keep business and residents informed, involved and connected as we work together to shape the future of tourism in our region,” said President Smith. By working together with community, industry, and partners across Western Australia, we will shape a visitor experience that reflects who we are: welcoming, resilient, and deeply connected to our country. View the full document here
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