Shire supports Warlu Way app to encourage tourists to explore the Pilbara

Published on Wednesday, 10 November 2021 at 3:13:43 PM

The Shire of Ashburton is pleased to support a new app developed by the Pilbara Tourism Association helping self-drive tourists to explore Western Australia's vast and beautiful Pilbara region.

The Warlu Way follows the path of the Warlu, or Dreamtime Sea Serpent, as it traverses WA's Pilbara.

The Shire of Ashburton contributed funding and supported the development of the app in collaboration with the State Government via a Regional Economic Development (RED) Grant, Rio Tinto, the Shire of East Pilbara, and the Town of Port Hedland.

There are four self-drive routes that provide contrasting experiences and road surfaces to allow a one-way, traverse or return circuit, taking in the Pilbara's major tourism attractions on sealed and unsealed roads.

Shire of Ashburton President Kerry White said the app is a great addition to the Shire’s continual efforts to develop tourism in the region.

“The Warlu Way app is a great resource to aid tourists across the Pilbara,” she said.

“The Shire of Ashburton is committed to developing tourism in the region as we undertake key projects such as caravan park redevelopment and sun chalet upgrades in Onslow, plus a new visitor information bay and facilities in Tom Price.

“We are also preparing for future activities with additional destination trails in development such as astrotourism, 4WD adventure and utilising Onslow as a prime location to watch the 2023 Total Solar Eclipse.

“The Shire welcomes tourists to make use of the Warlu Way app and explore our region and reef to range experience.”

The Warlu Way resource provides support to tourists whilst promoting the spectacular attractions of WA's Pilbara region as self-drive destinations.

The app can be accessed through the Destination Pilbara website and downloaded from the Apple App store for iPhone or the Google store for Android phones.


For media information contact:    

Alison Lennon, Manager Media and Communications  M: 0409 314 140 | E: [email protected]

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